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Blogs van Rocco
Meer lokale democratie!
Overal in het land ontstaan burgerinitiatieven, worden burgertops georganiseerd. Deze positieve energie moeten we benutten door samen te werken aan concrete nieuwe manieren om de participatieve democratie een plaats te geven en te verbinden aan de huidige representatieve democratie, die elkaar daardoor wederzijds zullen versterken. De partijbrede discussie, die eerder dit jaar binnen GroenLinks plaatsvond, zie ik als een aanzet waarop we nu actief verder moeten bouwen.
FOUR-BY-FOUR
In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighborhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.
FRANGIPANI
Surf clothing company FRANGIPANI has already hosted well over a dozen international surfing competitions, and was looking to reach surfers using a different means of communication. We hooked up with some YouTube surfing celebrities and had them create short videos talking about their funniest surf story ever. At the end of the video, they invite viewers to share their own stories - the response was outstanding, with lots of shared stories, lots of virality and lots of brand exposure.
TRAVELWELL
This travel company specializes in providing authentic experiences worldwide. We sought to reach professionals who like to travel and seek out authentic experiences. We then created authentic multisensory experiences that included music, food and language to imbue an international sense of adventure within the comfort of their own location. The campaign was a big success and resulted in more than 1000 signups to TRAVELWELL’s monthly newsletter.
SPENDSWIFT
This new digital payment company was eager to find a new way to reach clients. We assessed their target audience and determined it to be young professionals, between 23 and 30, who simply don’t shop the way their parents did. We identified key areas where the product could be used, such as bars, shopping malls, restaurants and shops, and set up portable ‘banks’ to show how SPENDSWIFT makes monetary transactions simpler and swifter.